Founder transition
When a founder hands over day-to-day decisions.
Mark helps build the leadership system that takes them on, without losing the judgment, pace and customer understanding that built the company.
Operator-led executive practice / Atlanta
Operating advice for founders, investors and boards.
B7i is the advisory practice of Mark Bednarski, who has run companies as President and COO and taken three through a change of ownership in five years. He works with a small number of companies at a time and serves on three startup advisory boards.
Operating Architecture
One company. One operating system.
Transformation fails when it is treated as a series of isolated functional initiatives. B7i designs the interfaces, decision rights, cadence, systems, and accountability that allow the enterprise to operate as one.
Executive strategy
Product
Commercial
Finance
Engineering
Operations
Legal / Security / People
Applied AI and decision intelligence
Design principle: AI is not a bolt-on initiative. It becomes operational when it is embedded in the workflows, decisions, controls, economics, and accountability of the business.
Where Mark works
Engaged when the operating model is under pressure.
Mark works with founder-led and private equity-backed companies at the moments he has led as an executive.
Private equity operating support
After an investment.
Mark helps turn the investment thesis into operating priorities, governance and cadence, and supports the leadership team through execution.
AI in production
When AI has to change economics, decisions or customer outcomes.
Mark puts the data, controls, ownership and workflows in place to run it in daily operations.
Organizational redesign
When the structure no longer fits the strategy.
Mark aligns roles, capacity, incentives and decision rights so the company decides faster, with less friction.
Post-acquisition integration
After a deal closes.
Mark brings teams, systems, governance and operating rhythm into one company while protecting customers, delivery and the value behind the transaction.
Operational transformation
When the operating model is fragmented.
Mark resets it around measurable outcomes and stays through execution until it holds without him.
Operating record
Selected results from Mark’s executive roles.
They are not B7i client engagements.
Three ownership transitions
- 2021Private equity transitioniGrafx to Banneker Partners
- 2023Strategic acquisitionPWCC Marketplace to Fanatics
- 2025Strategic acquisitionInfinite Athlete to Exos
$450M+Marketplace GMV
Multiple weeks to a same-day SLAFulfillment
$15MNew booked SaaS ARR within the first year of launch
Operating challenge
Integrate a complex marketplace spanning authentication, valuation, custody, lending, payments, portfolio management, and fulfillment into Fanatics.
Operating response
Restructured responsibilities and shared services, expanded automation and capacity, and led the company through the sale and post-close integration.
Result
Multi-week to same-day
Fulfillment transformation
Moved fulfillment from multiple weeks to a same-day SLA in three months.
Operating challenge
Move a fragmented desktop and on-premises product portfolio toward cloud SaaS under private-equity ownership.
Operating response
Consolidated the product environment, created multitenant, dedicated-enterprise, and regulated-cloud deployment models, accelerated CI/CD delivery, and led Product and Technology through the ownership transition.
Result
$15M new booked SaaS ARR
Generated well within the first year of launching the dedicated-enterprise cloud platform.
Operating challenge
Integrate a combined platform spanning real-time video and data, AI/ML, computer vision, biomechanical research, engineering, hardware, and service operations.
Operating response
Aligned the full-company operating system, commercial agenda, resource model, governance, and transaction process across Infinite Athlete and Biocore.
Result
Sale to Exos and post-close transition
Led the company through transaction preparation, diligence, negotiation, close, and post-close transition.
Company identities provide operating context and do not imply endorsement of B7i.
About Mark
Built by an operator.
Not an observer.
Mark was President & COO of Infinite Athlete through its sale to Exos, COO of PWCC Marketplace through its sale to Fanatics, and SVP Product & Technology at iGrafx through its transition to Banneker Partners. His background and record are at markbednarski.com.
AI is not the strategy. It is an accelerator of a well-designed organization.