The complexity curve
Complexity compounds.
More products, people, systems, customers, regulations, and acquisitions create interfaces that no single function can resolve alone.
Operator-led executive practice / Atlanta
Building organizations that outperform their complexity.
B7i engages with founder-led and private equity-backed companies at consequential operating moments, when growth, ownership transition, technology, or organizational complexity requires experienced cross-functional leadership.
Discuss an operating challengeThe Problem
Growth creates complexity. Complexity slows execution.
The companies that keep creating enterprise value are not the ones that avoid complexity. The operating model must stay ahead of the complexity growth creates.
The B7i perspective
Integration creates leverage.
B7i helps leadership teams connect strategy, finance, product, engineering, operations, security, legal, and AI into one execution system.
Operating Architecture
One company. One operating system.
Transformation fails when it is treated as a series of isolated functional initiatives. B7i designs the interfaces, decision rights, cadence, systems, and accountability that allow the enterprise to operate as one.
Executive strategy
Product
Commercial
Finance
Engineering
Operations
Legal / Security / People
Applied AI and decision intelligence
Design principle
AI is not a bolt-on initiative. It becomes operational when it is embedded in the workflows, decisions, controls, economics, and accountability of the business.
Business Situations
Engage when the operating model is under pressure.
B7i works at consequential moments that require experienced cross-functional leadership, clear decisions, and direct involvement in execution.
Founder Transition
Clarify the founder's role, strengthen the leadership system, and transfer decision-making without losing the judgment, pace, or customer understanding that built the company.
Private Equity Operating Support
Translate the investment thesis into operating priorities, governance, cadence, and organizational capability, then support the leadership team through execution.
AI in Production
Identify where AI can change economics, decisions, or customer outcomes, then establish the data, controls, ownership, and workflows required to operate it in production.
Organizational Redesign
Align structure, roles, capacity, incentives, and decision rights to the strategy so the organization can make better decisions and execute with less friction.
Post-Acquisition Integration
Bring teams, systems, governance, and operating rhythms into one company while protecting customer continuity, delivery, and the value behind the transaction.
Operational Transformation
Reset a fragmented operating model around measurable business outcomes, then stay through execution until the new way of working can hold without external dependency.
Operating Record
Evidence Before Claims.
Selected outcomes from Mark Bednarski’s prior operating leadership. These results predate B7i and represent the experience behind the practice.
Three Ownership Transitions
Three companies led through changes in ownership between 2020 and 2025.
Company identities provide operating context and do not imply endorsement of B7i.
Operating metrics
Measured Outcomes
Selected outcomes from prior operating leadership.
$450M+
Marketplace GMV
Multi-week to
Same-Day
Same-Day
Fulfillment Transformation
$15M
New Booked SaaS ARR
Generated well within the first year of launch.
These outcomes predate B7i and are not presented as B7i client engagements.
Operating Evidence
Operating Evidence in Context.
Operating experience across marketplace transformation, cloud SaaS, integration, and ownership transition.
Operating challenge
Integrate a complex marketplace spanning authentication, valuation, custody, lending, payments, portfolio management, and fulfillment into Fanatics.
Operating response
Restructured responsibilities and shared services, expanded automation and capacity, and led the company through the sale and post-close integration.
Result
Multi-week to Same-Day
Fulfillment Transformation
Moved fulfillment from multi-week execution to same-day capability.
Operating challenge
Move a fragmented desktop and on-premises product portfolio toward cloud SaaS under private-equity ownership.
Operating response
Consolidated the product environment, created multitenant, dedicated-enterprise, and regulated-cloud deployment models, accelerated CI/CD delivery, and led Product and Technology through the ownership transition.
Result
$15M New Booked SaaS ARR
Generated well within the first year of launching the dedicated-enterprise cloud platform.
Operating challenge
Integrate a combined platform spanning real-time video and data, AI/ML, computer vision, biomechanical research, engineering, hardware, and service operations.
Operating response
Aligned the full-company operating system, commercial agenda, resource model, governance, and transaction process across Infinite Athlete and Biocore.
Result
Sale to Exos and Post-Close Transition
Led the company through transaction preparation, diligence, negotiation, close, and post-close transition.
Approach
Diagnose the system. Change the trajectory.
The work starts with operational reality, moves through decisions and execution, and ends when the organization can sustain the new model without external dependency.
Observe
See the operating reality.
Diagnose
Find the constraints.
Design
Define the future model.
Execute
Change how the company works.
Institutionalize
Make the model durable.
Practice Leadership
Built by an
Operator.
Not an Observer.
B7i is led by Mark Bednarski, a three-time C-suite operator who has built, reorganized, integrated, and guided businesses through ownership transition.
That experience matters because B7i works inside the operating problem, connecting executive decisions to the people, systems, economics, and accountability required to deliver the outcome.
Executive advisory and board engagement
Operating support across product, technology, finance, operations, and governance
Transformation, integration, commercialization, and ownership transition
MarkBednarski.com contains his broader executive background, leadership philosophy, and career record.
View Mark Bednarski’s executive profileOperating Principle
AI is not the strategy. It is an accelerator of a well-designed organization.
Contact
Discuss Your Next
Operating Challenge.
Advisory. Board. Selective operating engagements.